Working with Keitaro (Internal Marketcall Tracking Tool)

Keitaro is the internal Marketcall tracking tool that allows you to manage landing pages, pass dynamic parameters, and track campaign performance efficiently.

This guide explains how to use Keitaro with Landing Pages and dynamically pass values such as headline and offerlink.

Creating a Campaign in Keitaro

1. Log in to Keitaro.
2. Navigate to Campaigns → Create Campaign.

3. Select your landing page from the dropdown list.

For example, choose LP 430: Auto Insurance / Facebook / Quiz / Calls + Clicks.

4. Enter the tracking link from the related campaign:

For LP 430, we use CPL tracking link beside phone numbers.

Using Dynamic Parameters

Keitaro allows you to pass dynamic parameters to your landing page URLs. These parameters can be used to customize the landing page content for each user.

Example Parameters:

• headline – Used to show a custom headline on the landing page.
• offerlink – Used to redirect users to a specific offer link.

Parameter Setup

When creating a campaign, you can define parameters as shown below:

Example URL with parameters:

https://example-landingpage.com/?headline=Your+Custom+Headline&offerlink=https://www.test.com

If the offerlink parameter is missing, the landing page will automatically use the default link.

Tags Available

You can pass the following tags as query parameters:

• headline → Controls the landing page headline text
• offerlink → Controls the offer redirect URL
• subid, subid1, subid2, subid3 → Pass additional tracking data

Example Campaign Setup

1. Go to Campaign Settings → Parameters in Keitaro.

2. Add the parameters like this:

headline = Headline Goes Here

offerlink = https://www.test.com (or dynamic link from offer)

3. Save the campaign and use the generated campaign link to promote.

If you need anymore help, please don't hesitate to reach out to your manager directly.

Updated on: 27/08/2025