Click Offer: Setup Guide

This guide explains how to correctly set up your MarketCall affiliate offer, configure tracking links with GCLID, and integrate Google Ads conversion tracking for offer clicks and thank-you page events.

1. Apply for the Affiliate Offer

Visit the MarketCall offer pages:

• Offer for Search Ads: https://www.marketcall.com/v2/affiliate/offers/11929
• Offer for YouTube Ads: https://www.marketcall.com/v2/affiliate/offers/12089

Steps:

1. Apply for the offer.
2. Wait for approval.
3. Once approved, copy your unique affiliate tracking link from MarketCall.

2. Configure Your Tracking Link

Replace the default tracking URL with your approved MarketCall tracking link in the index.php file:

$TRACKING_URL = 'https://trkmcl.com/7gnxrozn2m/p6ny1qx1n0';

Append the GCLID Parameter

To ensure proper Google Ads attribution, always append the gclid parameter when redirecting traffic:

?gclid={gclid}

Example:

https://your-tracking-link.com/?gclid={gclid}

This allows Google Ads to accurately match clicks with conversions.

3. Google Ads Pixel Configuration

Set your Google Ads Conversion ID in the configuration section of index.php:

$GOOGLE_PIXEL_ID = 'AW-123456789';

Replace this with your actual Google Ads conversion ID.

4. Offer Click Tracking

This event tracks when a user clicks on an insurance offer button.

Configuration (index.php)

$GOOGLE_ADS_LABEL_OFFER_CLICK = 'ABC123';
$CUSTOM_OFFER_CLICK_EVENT = 'offer_click';

• Google Ads Label: Used for conversion tracking in Google Ads
• Custom Event Name: Used for analytics or debugging

Apply this event to CTA buttons such as “View Rates” or “Check Prices.”

5. Thank You Page Conversion Tracking

This event fires when a user successfully reaches the thank-you page.

Configuration

$GOOGLE_ADS_LABEL_THANK_YOU = 'DEF456';
$CUSTOM_THANK_YOU_EVENT = 'thank_you_page_view';

• Tracks completed user actions
• Suitable for primary conversion goals in Google Ads
• Helps optimize campaigns for quality leads or calls

6. Best Practices

• Always pass gclid from the landing page to the tracking URL
• Verify conversions inside Google Ads before scaling traffic
• Keep offer-click and thank-you events separate
• Test events using Google Tag Assistant or browser developer tools

If you need the ZIP file, please reach out to your manager directly.

Updated on: 22/12/2025