> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.marketcall.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Click Offer: Setup Guide

This guide explains how to correctly set up your MarketCall affiliate offer, configure tracking links with GCLID, and integrate Google Ads conversion tracking for offer clicks and thank-you page events.
## 1. Apply for the Affiliate Offer
Visit the MarketCall offer pages:
* **Offer for Search Ads:** [https://www.marketcall.com/v2/affiliate/offers/11929](https://www.marketcall.com/v2/affiliate/offers/11929)
* **Offer for YouTube Ads:** [https://www.marketcall.com/v2/affiliate/offers/12089](https://www.marketcall.com/v2/affiliate/offers/12089)

**Steps:**
1. Apply for the offer.
2. Wait for approval.
3. Once approved, copy your **unique affiliate tracking link** from MarketCall.

## 2. Configure Your Tracking Link
![](https://storage.crisp.chat/users/helpdesk/website/-/c/c/1/8/cc18bc9ffe16e000/image1pflvgb_1yehpt0.png =841x300)
Replace the default tracking URL with **your approved MarketCall tracking link** in the `index.php` file:
```
$TRACKING_URL = 'https://trkmcl.com/7gnxrozn2m/p6ny1qx1n0';
```

### Append the GCLID Parameter
To ensure proper Google Ads attribution, always append the `gclid` parameter when redirecting traffic:
```
?gclid={gclid}
```
**Example:**
```
https://your-tracking-link.com/?gclid={gclid}
```
This allows Google Ads to accurately match clicks with conversions.

## 3. Google Ads Pixel Configuration
Set your **Google Ads Conversion ID** in the configuration section of `index.php`:
```
$GOOGLE_PIXEL_ID = 'AW-123456789';
```
Replace this with your actual Google Ads conversion ID.

## 4. Offer Click Tracking
This event tracks when a user clicks on an insurance offer button.
### Configuration (index.php)
```
$GOOGLE_ADS_LABEL_OFFER_CLICK = 'ABC123';
$CUSTOM_OFFER_CLICK_EVENT = 'offer_click';
```
* **Google Ads Label:** Used for conversion tracking in Google Ads
* **Custom Event Name:** Used for analytics or debugging
Apply this event to CTA buttons such as **“View Rates”** or **“Check Prices.”**

## 5. Thank You Page Conversion Tracking
This event fires when a user successfully reaches the thank-you page.
### Configuration
```
$GOOGLE_ADS_LABEL_THANK_YOU = 'DEF456';
$CUSTOM_THANK_YOU_EVENT = 'thank_you_page_view';
```
* Tracks completed user actions
* Suitable for **primary conversion goals** in Google Ads
* Helps optimize campaigns for quality leads or calls

## 6. Best Practices
* Always pass `gclid` from the landing page to the tracking URL
* Verify conversions inside Google Ads before scaling traffic
* Keep offer-click and thank-you events **separate**
* Test events using Google Tag Assistant or browser developer tools

> **If you need the ZIP file, please reach out to your manager directly.**